UNIVERSAL EVENT LEAD CAPTUREREADS THE PRINT · WORKS OFFLINE

Integrations / Salesforce

CRM integration

Salesforce lead retrieval, without the CSV

Tendro scans the badge, enriches the contact, and writes it to Salesforce in under 10 seconds. The rep's answers and notes ride along on a completed Task named for the show.

Desk trial: test scans and real enrichment at your desk. Salesforce sync starts with your first paid event. No credit card.

Salesforce · LeadSample

Jordan EllisDirector of Operations · Northwind Industrial Supply

Email
jordan.ellis@northwind-industrial.com
Phone
+1 (312) 555-0147
Rating
Hot
Lead Owner
Dana Ruiz

1 completed Task on the Lead

Matched to a Lead by email
FIG. A · Sample: one printed badge, one Lead in Salesforce.

§ 01 · Sync

How does Tendro sync event leads to Salesforce?

Each scan with an email becomes a REST API write in under 10 seconds: the Lead with that email updates, or Tendro creates one.

FIG. B · Sample: what one badge scan writes to Salesforce.

IN TENDRO

The top of Jordan Ellis's lead page in the Tendro app: Northwind Industrial Supply, Director of Operations, captured by Dana Ruiz, then email, phone, LinkedIn and Assigned to Dana Ruiz

LinkedIn stays in Tendro by default.

IN SALESFORCE

Salesforce · Lead · Jordan Ellis

Title
Director of Operations
Company
Northwind Industrial Supply
Rating
Hot
Email
jordan.ellis@northwind-industrial.com
Phone
+1 (312) 555-0147
Lead Owner
Dana Ruiz
Description
Wants pricing on two palletizing cells for the Joliet warehouse. Budget's approved. Send the spec sheet after the show.

DESCRIPTION: THE NOTES · TASK: THE SHOW'S ANSWERS AND NOTES

Task · Completed In the Lead's activity

Subject
Tendro Lead Capture -- Metalworks Expo
Status
Completed
Priority
Normal
Name
Jordan Ellis
Comments
Tendro Lead Capture -- Metalworks Expo Project: New warehouse Go-live: Q1 2027 Notes: Wants pricing on two palletizing cells for the Joliet warehouse. Budget's approved. Send the spec sheet after the show. Tag: hot Captured by: dana@arcline-robotics.com Assigned to: dana@arcline-robotics.com

The Lead gets name, title, company, email and phone, with the rep's notes in Description. The tag sets Rating.

Lead Owner is the first rep who matches one of your active Salesforce users by email: the one the lead is assigned to, then the one who scanned it. With no match, Tendro leaves the owner as it is.

When the rep answers your qualifying questions or adds notes, they go into one completed Task on the Lead with the tag and who captured it, and the show's name in the subject. Later edits update that same Task while it still has answers or notes.

§ 02 · Duplicates

Will Tendro create duplicate Leads in Salesforce?

Tendro checks your Leads by email before creating one, so a buyer scanned at two shows stays one Lead. Each show's answers add their own Task.

FIG. C · Sample: the same buyer at two shows, one record.

SEPTEMBER

MARCH

Salesforce · Lead · Jordan Ellis

  1. Tendro Lead Capture -- Plant Ops Forum

    Project: Expansion

    Captured by: sam@arcline-robotics.com

  2. Tendro Lead Capture -- Metalworks Expo

    Project: New warehouse

    Captured by: dana@arcline-robotics.com

Two shows, one Lead: a completed Task from each show. The Lead's fields update with each scan.

Inside one show, a second scan of the same badge updates the lead Tendro already has, and its sync updates that show's saved Task.

The HubSpot integration keeps one Contact per email, with a note where Salesforce has a Task.

§ 03 · Field mapping

What fields land where in Salesforce?

Name, title, company, email and phone on the Lead, notes in Description, Rating from the tag, Lead Owner matched to the rep, answers on a Task.

Tendro captureSalesforce
  1. NameFirstName, LastName
  2. Title, companyTitle, Company
  3. Email, phoneEmail, Phone
  4. NotesDescription
  5. Tag (hot, warm, cold)Rating
  6. Assigned rep, else scanning repOwnerId, matched by email
  7. Answers, notes, tag, captured byCompleted Task, in Comments
  8. Any question you mapYour Lead field

Map qualifying questions and supported Tendro fields to standard or custom Lead fields in the mapping screen, and their values write there on each sync.

Campaign Member writes are built on request. Ask in the app chat and we wire them to your event Campaign before the show.

§ 04 · Offline

What happens when the venue has no signal?

Badge photos queue on the phone and upload when the signal returns. Tendro then reads and enriches them and syncs each lead with an email.

FIG. D · Sample: a badge saved with no signal, then uploaded.
  • No signal: saved on the phone.

    With no signal, the camera shows 1 photo waiting to upload, and the strip reads: badge captured, saved on this phone, waiting to upload
  • Signal back: uploaded.

    Signal back: the strip now reads uploaded, reading badge

Show floors run on congested WiFi and blocked carrier signal at peak. Every badge photo saves in the app first, so the line keeps moving while a prospect is still in front of you.

When the connection returns, queued photos upload in the order they were taken. Each lead with an email syncs to Salesforce after Tendro reads the badge and runs enrichment. More on offline badge scanning.

§ 05 · Setup

How do I connect Salesforce?

Authorize Tendro as a connected app over OAuth, keep the default fields or map your own, and your reps start scanning.

01

Connect

Authorize Tendro against your Salesforce org over OAuth, as a connected app your admin can scope and revoke. No package to install. Needs an API-enabled Salesforce edition (Enterprise and up, or Professional with the API add-on).

02

Map

Name, title, company, email, phone, notes, Rating and owner work out of the box. Map questions and other supported fields to standard or custom Lead fields.

03

Own

Lead Owner is the first rep matched to your active Salesforce users by email: the assignee, then the rep who scanned.

04

Scan

Reps scan badges on their own phones. Leads from each paid event sync on their own.

§ 06 · Attribution

How does event attribution work in Salesforce?

The show's name heads the Task that carries its answers and notes. On request, we also add a Responded Campaign Member on your event Campaign.

To report by show on the Lead itself, map Tendro's Event Name to a custom Lead field. It holds the show from the most recent sync.

One Salesforce default worth knowing: when a Lead converts, Primary Campaign Source comes from the campaign membership updated most recently, so a later show can take the credit from the first.

§ 07 · Pricing

What does the Salesforce integration cost?

$499 per event. Unlimited team members, unlimited phones, unlimited scans, every integration. Rental scanners run $400 to $700 per device.

One flat rate covers the whole booth staff. No per-seat license and no per-device rental, and the app travels to the next show while the rental stays behind.

Volume discounts start at 10+ events: flat per-event pricing that drops as you add shows. The free desk trial tests real scans and enrichment at your desk, no card; Salesforce sync turns on with your first paid event.

§ 08 · Last call

Sync Salesforce at your next event.

One app. Every event. No hardware rentals.