UNIVERSAL EVENT LEAD CAPTUREREADS THE PRINT · WORKS OFFLINE

Universal lead capture · Any badge · Your own phones · No rentals

Captureevery lead.Follow up first.

The 30,000-person expo and the 200-person association meeting that sells no scanner at all: your whole team scans badges and business cards on their own phones, and the leads land in your CRM, enriched, in seconds. $499 per event, unlimited team members.

Free desk trialTest scans and real enrichment at your desk, no credit card. HubSpot and Salesforce sync starts with your first paid event, $499 flat.

From the team behind event software forMicrosoftGoogleNikePepsiCoL'OrealAllianzRoyal Bank of Scotland

§ 01 · Booth procedure

The field manual

Four steps. Reps scan, tag and answer your questions; enrichment and the CRM push run on their own.

01

Capture

Point a phone at whatever they hand you. Badge, card, QR code, handwritten note. Ten seconds per scan, then back to the conversation.

02

Enrich

Tendro fills in what the badge left out. Enriched email, title, company, LinkedIn, company size and industry. Typing at the booth becomes the exception.

03

Qualify

Tag hot, warm, or cold, then answer your own qualifying questions. Follow-ups appear only when an answer calls for them.

04

Sync

Leads land in HubSpot or Salesforce matched by email, owned by the rep who scanned them, answers and notes included.

§ 02 · After the scan

What happens after the scan?

The rep answers your questions, adds a voice note and can send a recap. The answers and notes land on one HubSpot or Salesforce record.

FIG. A · One sample lead, from the booth to HubSpot
On the rep's phoneFieldline Expo 2026
  • TagHOT
  • Buying forNew production line
  • ↳ Line startQ1 2027Asked because of the answer above
  • Voice noteWants a demo at the Ohio plant. Send pricing for 40 sensors.
  • RecapSent with Sam's card and booking link
At the booth · on the rep's own phone
HubSpot · Mara OkonkwoTimeline note

Tendro Lead Capture — Fieldline Expo 2026

Buying for: New production line

Line start: Q1 2027

Notes: [Mar 12, 11:04 AM] - Voice Note (by sam@yourcompany.com) Summary: Wants a demo at the Ohio plant. Action Items: - Send pricing for 40 sensors.

Tag: hot

Captured by: sam@yourcompany.com

Contact owner: Sam · one contact per email

Salesforce teams: the same text lands as a Task on the Lead, matched by email.

Your questions, with follow‑ups. Capture timeline, budget and next step your way. A follow-up appears only when an answer calls for it. Up to 50 questions per team.
Voice notes, written up. A spoken memo becomes a summary, key points and action items on the lead, and rides into the CRM note.
A recap from the booth. The rep previews a short email with their digital card, then picks when it goes: now, in ten minutes, or never. Recaps go to printed or verified addresses.
Meetings booked on the spot. Put a Calendly or HubSpot meeting link on each rep's card. Visitors scan it and book from their own phone.

Fewer than 10% of exhibitors use any lead qualifiers at capture (lead-retrieval vendors, via CEIR, 2018). Tendro puts your questions right after the scan, so qualifying happens while the visitor is still at the booth.

§ 03 · From a customer

Customer record · Udext

“Events used to mean chaos after the booth: manual CRM entry, lost follow-ups. Now every scan is in the CRM the same day, and follow-up goes out while the show is still running.”

Jay, CEO of UdextJay · CEO, Udext

§ 04 · How badge reading actually works

“The badge is a license plate. We read the print.”

How it works, in one line

Most badge barcodes encode exactly one thing: a row ID in the organizer's database. The rental scanner reads it because the organizer rents you the decoder. What comes back is the set of registration fields the show chooses to release.

Tendro reads the printed face. Name, company, title, sitting in plain sight. We OCR the print and enrich it into a full contact record, keeping what the badge said apart from what enrichment added.

Open QR codes get parsed. Opaque organizer codes are recorded and set aside; the printed name and company still capture normally.

We would rather tell you how it works than have you find out at the booth.

FIG. B · What the badge actually carries

Midwest Fastener Expo · Hall B

J. Ramirez

Director, Field Marketing

Halvorsen Industrial

4419-0072-A

  • Printed faceOCR pulls name, company, and title. Enrichment adds email and company details like size and industry.
  • BarcodeOpaque organizer ID. Meaningful only to the rented scanner. The organizer rents you the decoder.
  • Email checkEvery enriched email carries a status: verified, unconfirmed, risky or unchecked. Map it to a CRM field if you like.

§ 05 · Network conditions

Venue WiFi dies at peak. Scans keep working.

A show floor at 11am is concrete, steel, and thousands of phones sharing half-duplex WiFi. Every capture saves to the device first.

Scans queue locally, the app keeps moving, and the backlog starts uploading the moment signal comes back. Nobody stands there watching a spinner while a prospect walks.

No reliance on organizer systems or venue setup. The floor can lose power and your queued scans are still on the phone. No hardware to rent, ship, or return.

FIG. C · Sync log, Hall B, 11:04 AM

Capture queueNetwork: down
    Queued scans sync on reconnect · nothing waits on venue WiFi

    § 06 · Destinations

    Lands where your team already works

    Enriched, deduped, and routed on the way in. No manual entry, no import wizard.

    Any API. If your CRM has a public API and is not listed, ask from the chat bubble: we build the connector on request, usually in a day or two, before your onboarding call. No CSV export, no cleanup in Excel. Every destination.

    § 07 · Your leads across shows

    Which events actually produce pipeline?

    Compare shows in one list: leads and hot leads per show, every rep. Map the show into your CRM and your reports can split by show.

    FIG. D · Tags by event, three shows into the season
    Season ledger · all showsSample · 2026 season
    ShowLeadsHotWarmCold
    Fieldline Expo 2026 Mar212318893
    Metalworks Expo 2026 Jun148446143
    Northline Automation 2026 Sep9662763
    One team list · filter by show, rep or date
    Met them before? Meet the same prospect at two shows and they stay one HubSpot contact or one Salesforce Lead, matched by email, with each show's answers and notes added as their own note or task.
    One shared record. The whole booth team sees the same notes, context, and history in real time. No duplicate work, no who-scanned-this.
    Your sequences fire sooner. Leads land in your CRM in seconds on a live connection, so your HubSpot or Salesforce sequences fire while the prospect is still on the floor; queued offline scans fire on reconnect.
    Every show in one list. Rented scanners leave each show's leads in that vendor's portal, sometimes for only 60 days. Tendro keeps your whole season in one team list, so which shows produce pipeline is a filter, not a guess.

    The follow-up window is real. In HBR's audit of how 2,241 companies answered web leads, the average response took 42 hours, and 23% never responded at all.

    § 08 · Rate card

    One flat rate per event

    Organizer scanners run $249 to $735 per device, and every extra scanner is another line on the invoice. Tendro covers your whole booth staff for one flat rate. Every phone, every scan, every integration.

    Running a full calendar? Volume discounts start at 10+ events a year: flat per-event rates that drop with volume.

    Rate card2026 season

    $499

    Per event. Never per seat or per device.

    • Unlimited team members · unlimited phones · unlimited scans
    • Enrichment + email check included
    • Your qualifying questions, with follow-ups that branch
    • Voice notes · booth recaps · digital cards with booking links
    • Every integration · new connectors built on request
    • Offline capture with queued sync
    • Onboarding for your team · a dedicated support rep

    Desk trial

    $0

    Free trial · test scans + real enrichment at your desk · CRM sync starts with your first paid event · no credit card

    Volume discounts

    10+ events

    From 10+ events a year · flat per-event pricing · drops with volume

    Book a call for volume pricing

    Prove it at your desk before the show.

    Test scans · real enrichment · preview the enriched record before it ever touches your CRM · no card, no procurement call

    § 09 · Straight answers

    Questions teams ask before the first show

    What kinds of leads can Tendro capture?

    Tendro captures badges, business cards, QR codes, and photographed notes from any booth conversation. About ten seconds of booth time per capture, on the iPhones and Androids your team already carries.

    How quickly do leads get into our CRM?

    Scanned leads land in your CRM within 10 seconds of capture on a live connection, enriched, with answers, notes, tag and show name riding along in one note, or in the fields you map. Offline captures queue on the device and sync the moment signal returns, and follow-up fires as soon as the lead lands.

    Can reps ask our own qualifying questions?

    Yes. Capture timeline, budget and next step with your own questions, and follow-ups appear only when an answer calls for them. Answers land in mapped HubSpot or Salesforce fields and the CRM note. Up to 50 questions per team: dropdowns, multi-select, numbers, dates or text.

    Can a rep follow up from the booth?

    Yes. After a scan the rep previews a short recap email with their digital card and picks when it goes: now, in ten minutes, or never. Recaps go to addresses printed on the badge or card, or verified ones.

    Can visitors book a meeting at the booth?

    Yes. Each rep's digital card can carry their Calendly or HubSpot meeting link, so a visitor scans the rep's QR code and books from their own phone.

    What CRMs does Tendro integrate with?

    Tendro syncs natively to HubSpot and Salesforce and connects Marketo, Pardot, Pipedrive or Zoho on request. Any other CRM or tool with a public API gets its connector built on request, usually within a day or two, before your onboarding call. Each capture lands enriched and matched by email, owned by the rep who scanned it or the teammate you assign (when their email matches a CRM user).

    How do event leads get into Salesforce or HubSpot?

    On a live connection, Tendro pushes each scanned lead to Salesforce or HubSpot through native OAuth in under 10 seconds. Offline captures queue and sync on reconnect. Each lead lands enriched and matched by email, with answers, notes and show name in one note or task, or in the fields you map; no CSV export, no import wizard, and field mapping is configurable per team.

    Which event lead capture tools integrate with CRM systems?

    Universal capture apps connect natively to the major CRMs; Tendro syncs natively to HubSpot and Salesforce and connects Marketo, Pardot, Pipedrive or Zoho on request. The check that separates tools is native sync at scan time versus a CSV export after the show, so ask every vendor which one they mean.

    Can Tendro read the data inside a badge barcode?

    Most badge barcodes carry only an opaque registration ID, like a license plate. An opaque badge ID cannot yield contact details without access to the organizer's registration system. Tendro reads the printed badge face instead. The camera reads the printed text (OCR) and enrichment fills in the rest.

    What if the event uses encrypted badge QR codes?

    Tendro still captures encrypted badges: it reads the printed face, where name, company, and title sit in plain sight, and enriches from there. Open QR codes parse normally, opaque organizer codes are recorded and set aside, and each enriched email carries its check: verified, unconfirmed, risky or unchecked.

    Does Tendro work at every event?

    Tendro works at any show that allows bring-your-own capture, which is most of them: it reads the printed badge face, no organizer contract required. A few shows restrict outside capture; ask us about yours and we will tell you straight.

    What about conferences that don't sell lead retrieval?

    Tendro works there too: your team scans badge print and business cards on their own phones, and leads sync to your CRM like any other show.

    How does Tendro differ from the organizer's scanner?

    Organizer systems return the registration fields the show makes available. Tendro reads the printed badge and enriches it, so details can differ.

    Where do leads from different shows end up?

    In one team list you can filter by show, rep or date, synced to HubSpot or Salesforce. Rentals leave each show's leads in that vendor's portal.

    What happens when we meet the same person at two shows?

    They stay one record, matched by email: one HubSpot contact or one Salesforce Lead, with each show's answers and notes added as their own note or task. At the show itself, a rep who scans someone again sees who scanned them before.

    Does Tendro work offline?

    Yes. Every capture saves to the device first and the backlog starts syncing the moment signal comes back. No reliance on organizer systems or venue setup.

    Why does venue WiFi matter for lead capture?

    Venue WiFi is throttled and shared; McCormick Place caps complimentary WiFi at 768 Kbps and recommends wired lines for critical apps. Tendro queues every capture on the device and syncs on reconnect, so a dead network delays the CRM push instead of losing the scan.

    How accurate is the lead enrichment?

    Enrichment accuracy is verifiable on your own cards before you pay. Each enriched email is marked verified, unconfirmed, risky or unchecked, so you see what was confirmed and what was inferred; run free trial scans and count the correct emails yourself. We would rather you measure than trust a marketing percentage.

    How much does Tendro cost?

    Tendro costs $499 per event as of 2026: unlimited team members, unlimited phones, unlimited scans, never per seat or per device. Organizer scanners run $249 to $735 per device per event; one flat rate covers the whole booth staff.

    What does the free trial include?

    The free trial covers 25 test scans and real enrichment at your desk, with no credit card. CRM sync starts with your first paid event, $499 flat for the whole team.

    What help do we get setting up?

    Every customer gets onboarding with their booth team and a dedicated support rep. Using a CRM we don't support yet? We build the connector before your onboarding call.

    How do volume discounts work?

    From 10+ events a year the per-event rate drops. Book a call with your show list and get your rate there, or send the list through the contact page.

    Security and data: how phone badge scanning is secured, our sub-processors, and scanning badges under GDPR.

    § 10 · Last call

    Follow up first at your next event.

    Run the free desk test on last show's badges and business cards, check the enrichment yourself, then bring it to the next one.

    One app. Any badge. No hardware rentals.