01
Capture
Point a phone at whatever they hand you. Badge, card, QR code, handwritten note. Ten seconds per scan, then back to the conversation.
Universal lead capture · Any badge · Your own phones · No rentals
The 30,000-person expo and the 200-person association meeting that sells no scanner at all: your whole team scans badges and business cards on their own phones, and the leads land in your CRM, enriched, in seconds. $499 per event, unlimited team members.
Free desk trialTest scans and real enrichment at your desk, no credit card. HubSpot and Salesforce sync starts with your first paid event, $499 flat.




§ 01 · Booth procedure
Four steps. Reps scan, tag and answer your questions; enrichment and the CRM push run on their own.
01
Point a phone at whatever they hand you. Badge, card, QR code, handwritten note. Ten seconds per scan, then back to the conversation.
02
Tendro fills in what the badge left out. Enriched email, title, company, LinkedIn, company size and industry. Typing at the booth becomes the exception.
03
Tag hot, warm, or cold, then answer your own qualifying questions. Follow-ups appear only when an answer calls for them.
04
Leads land in HubSpot or Salesforce matched by email, owned by the rep who scanned them, answers and notes included.
§ 02 · After the scan
The rep answers your questions, adds a voice note and can send a recap. The answers and notes land on one HubSpot or Salesforce record.
Tendro Lead Capture — Fieldline Expo 2026
Buying for: New production line
Line start: Q1 2027
Notes: [Mar 12, 11:04 AM] - Voice Note (by sam@yourcompany.com) Summary: Wants a demo at the Ohio plant. Action Items: - Send pricing for 40 sensors.
Tag: hot
Captured by: sam@yourcompany.com
Salesforce teams: the same text lands as a Task on the Lead, matched by email.
Fewer than 10% of exhibitors use any lead qualifiers at capture (lead-retrieval vendors, via CEIR, 2018). Tendro puts your questions right after the scan, so qualifying happens while the visitor is still at the booth.
§ 03 · From a customer
“Events used to mean chaos after the booth: manual CRM entry, lost follow-ups. Now every scan is in the CRM the same day, and follow-up goes out while the show is still running.”
§ 04 · How badge reading actually works
“The badge is a license plate. We read the print.”
How it works, in one line
Most badge barcodes encode exactly one thing: a row ID in the organizer's database. The rental scanner reads it because the organizer rents you the decoder. What comes back is the set of registration fields the show chooses to release.
Tendro reads the printed face. Name, company, title, sitting in plain sight. We OCR the print and enrich it into a full contact record, keeping what the badge said apart from what enrichment added.
Open QR codes get parsed. Opaque organizer codes are recorded and set aside; the printed name and company still capture normally.
We would rather tell you how it works than have you find out at the booth.
Midwest Fastener Expo · Hall B
J. Ramirez
Director, Field Marketing
Halvorsen Industrial
4419-0072-A
§ 05 · Network conditions
A show floor at 11am is concrete, steel, and thousands of phones sharing half-duplex WiFi. Every capture saves to the device first.
Scans queue locally, the app keeps moving, and the backlog starts uploading the moment signal comes back. Nobody stands there watching a spinner while a prospect walks.
No reliance on organizer systems or venue setup. The floor can lose power and your queued scans are still on the phone. No hardware to rent, ship, or return.
FIG. C · Sync log, Hall B, 11:04 AM
§ 06 · Destinations
Enriched, deduped, and routed on the way in. No manual entry, no import wizard.
Any API. If your CRM has a public API and is not listed, ask from the chat bubble: we build the connector on request, usually in a day or two, before your onboarding call. No CSV export, no cleanup in Excel. Every destination.
§ 07 · Your leads across shows
Compare shows in one list: leads and hot leads per show, every rep. Map the show into your CRM and your reports can split by show.
| Show | Leads | Hot | Warm | Cold |
|---|---|---|---|---|
| Fieldline Expo 2026 Mar | 212 | 31 | 88 | 93 |
| Metalworks Expo 2026 Jun | 148 | 44 | 61 | 43 |
| Northline Automation 2026 Sep | 96 | 6 | 27 | 63 |
The follow-up window is real. In HBR's audit of how 2,241 companies answered web leads, the average response took 42 hours, and 23% never responded at all.
§ 08 · Rate card
Organizer scanners run $249 to $735 per device, and every extra scanner is another line on the invoice. Tendro covers your whole booth staff for one flat rate. Every phone, every scan, every integration.
Running a full calendar? Volume discounts start at 10+ events a year: flat per-event rates that drop with volume.
$499
Per event. Never per seat or per device.
Free trial · test scans + real enrichment at your desk · CRM sync starts with your first paid event · no credit card
From 10+ events a year · flat per-event pricing · drops with volume
Book a call for volume pricingTest scans · real enrichment · preview the enriched record before it ever touches your CRM · no card, no procurement call
§ 09 · Straight answers
Tendro captures badges, business cards, QR codes, and photographed notes from any booth conversation. About ten seconds of booth time per capture, on the iPhones and Androids your team already carries.
Scanned leads land in your CRM within 10 seconds of capture on a live connection, enriched, with answers, notes, tag and show name riding along in one note, or in the fields you map. Offline captures queue on the device and sync the moment signal returns, and follow-up fires as soon as the lead lands.
Yes. Capture timeline, budget and next step with your own questions, and follow-ups appear only when an answer calls for them. Answers land in mapped HubSpot or Salesforce fields and the CRM note. Up to 50 questions per team: dropdowns, multi-select, numbers, dates or text.
Yes. After a scan the rep previews a short recap email with their digital card and picks when it goes: now, in ten minutes, or never. Recaps go to addresses printed on the badge or card, or verified ones.
Yes. Each rep's digital card can carry their Calendly or HubSpot meeting link, so a visitor scans the rep's QR code and books from their own phone.
Tendro syncs natively to HubSpot and Salesforce and connects Marketo, Pardot, Pipedrive or Zoho on request. Any other CRM or tool with a public API gets its connector built on request, usually within a day or two, before your onboarding call. Each capture lands enriched and matched by email, owned by the rep who scanned it or the teammate you assign (when their email matches a CRM user).
On a live connection, Tendro pushes each scanned lead to Salesforce or HubSpot through native OAuth in under 10 seconds. Offline captures queue and sync on reconnect. Each lead lands enriched and matched by email, with answers, notes and show name in one note or task, or in the fields you map; no CSV export, no import wizard, and field mapping is configurable per team.
Universal capture apps connect natively to the major CRMs; Tendro syncs natively to HubSpot and Salesforce and connects Marketo, Pardot, Pipedrive or Zoho on request. The check that separates tools is native sync at scan time versus a CSV export after the show, so ask every vendor which one they mean.
Most badge barcodes carry only an opaque registration ID, like a license plate. An opaque badge ID cannot yield contact details without access to the organizer's registration system. Tendro reads the printed badge face instead. The camera reads the printed text (OCR) and enrichment fills in the rest.
Tendro still captures encrypted badges: it reads the printed face, where name, company, and title sit in plain sight, and enriches from there. Open QR codes parse normally, opaque organizer codes are recorded and set aside, and each enriched email carries its check: verified, unconfirmed, risky or unchecked.
Tendro works at any show that allows bring-your-own capture, which is most of them: it reads the printed badge face, no organizer contract required. A few shows restrict outside capture; ask us about yours and we will tell you straight.
Tendro works there too: your team scans badge print and business cards on their own phones, and leads sync to your CRM like any other show.
Organizer systems return the registration fields the show makes available. Tendro reads the printed badge and enriches it, so details can differ.
In one team list you can filter by show, rep or date, synced to HubSpot or Salesforce. Rentals leave each show's leads in that vendor's portal.
They stay one record, matched by email: one HubSpot contact or one Salesforce Lead, with each show's answers and notes added as their own note or task. At the show itself, a rep who scans someone again sees who scanned them before.
Yes. Every capture saves to the device first and the backlog starts syncing the moment signal comes back. No reliance on organizer systems or venue setup.
Venue WiFi is throttled and shared; McCormick Place caps complimentary WiFi at 768 Kbps and recommends wired lines for critical apps. Tendro queues every capture on the device and syncs on reconnect, so a dead network delays the CRM push instead of losing the scan.
Enrichment accuracy is verifiable on your own cards before you pay. Each enriched email is marked verified, unconfirmed, risky or unchecked, so you see what was confirmed and what was inferred; run free trial scans and count the correct emails yourself. We would rather you measure than trust a marketing percentage.
Tendro costs $499 per event as of 2026: unlimited team members, unlimited phones, unlimited scans, never per seat or per device. Organizer scanners run $249 to $735 per device per event; one flat rate covers the whole booth staff.
The free trial covers 25 test scans and real enrichment at your desk, with no credit card. CRM sync starts with your first paid event, $499 flat for the whole team.
Every customer gets onboarding with their booth team and a dedicated support rep. Using a CRM we don't support yet? We build the connector before your onboarding call.
From 10+ events a year the per-event rate drops. Book a call with your show list and get your rate there, or send the list through the contact page.
Security and data: how phone badge scanning is secured, our sub-processors, and scanning badges under GDPR.
§ 10 · Last call
Run the free desk test on last show's badges and business cards, check the enrichment yourself, then bring it to the next one.
One app. Any badge. No hardware rentals.