BoothIQ publishes $999 a month for its Team plan and keeps HubSpot and Salesforce sync on a quote-priced Enterprise tier. If you want CRM sync inside the price, or a bill per show instead of per month, these are the six alternatives worth a look, ranked.
Disclosure: I'm one of the people building Tendro. The criteria are below, so you can re-rank for your own calendar. This page sits on the event lead capture alternatives hub; for the basics, start with the event lead capture guide.
What is the best BoothIQ alternative in 2026?
Pick by calendar: Tendro is $499 per event with HubSpot and Salesforce sync included, Captello suits booth games, and iCapture fits Cvent teams.
The ranking uses four criteria: a public price, buying one event at a time, the whole booth team under one price, and native HubSpot and Salesforce sync inside that price. Tendro meets all four.
| Rank | Tool | Best for | Price | Commitment | Good to know |
|---|---|---|---|---|---|
| 1 | Tendro | Multi-show calendars, rotating booth staff | $499 per event, unlimited team members (public) | None. Pay per show | From the team behind Socio, the event platform Cisco acquired as Webex Events |
| 2 | Captello | Booth games and meeting management | One-event lead capture license from $500 (its comparison pages); broader platform by quote | Quote | Some services use $1 purchase credits; HubSpot connector $3,000 a year |
| 3 | iCapture (Cvent) | 15+ enterprise shows inside Cvent | From about $8,000 a year (reported) | Annual | Tied to Cvent's roadmap |
| 4 | Mobly | Year-round programs on an annual agreement | Not published | Mostly annual, renews automatically | Pulse follow-up is a paid add-on |
| 5 | Popl | Teams that hand out NFC tap cards | Quote-only | Quote | No published team price |
| 6 | Cvent LeadCapture | Calendars that are almost all Cvent shows | $249 per license (2026 order form) | Per show | Works only at Cvent-managed shows |
| BoothIQ, for reference | A monthly on/off switch | $999 per month Team (public); Individual tier free | Month to month | CRM sync only on quote-priced Enterprise |
Why do teams look for a BoothIQ alternative?
BoothIQ keeps HubSpot and Salesforce sync on its quote-priced Enterprise tier. Team exports CSV and bills $999 for any month you exhibit.
CRM sync needs a quote. BoothIQ's own FAQ says "CRM sync (HubSpot and Salesforce) is part of our Enterprise plan" and "Individual and Team plans use CSV export, which works with any CRM" (https://getboothiq.com/). On Team, leads reach your CRM by CSV import unless you negotiate Enterprise.
The billing unit is the month. Team is $999 a month, billed monthly, with unlimited seats and events. Its pricing copy reads "Just one event? Subscribe for the month, cancel anytime" (https://getboothiq.com/pricing). One show in a month costs the full $999.
Track record. BoothIQ built its first proof of concept in June 2025, per its about page (https://getboothiq.com/about).
Tendro vs BoothIQ: how do they compare?
Tendro is $499 per show with HubSpot and Salesforce sync included. BoothIQ Team is $999 a month, and CRM sync needs an Enterprise quote.
Tendro comes from the team behind Socio, the event platform Cisco acquired and renamed Webex Events.
| Tendro | BoothIQ | |
|---|---|---|
| Price before a call | $499 per event, on the pricing page | Team $999 per month, on its pricing page |
| Billing unit | Per show. A month with no show costs nothing | Per month. Pause in months with no events |
| Booth team | Unlimited team members | Unlimited seats on Team |
| CRM | Native HubSpot and Salesforce, under 10 seconds on a live connection, included | HubSpot and Salesforce on Enterprise, by quote. Team exports CSV |
| Try it first | Free desk trial, no card | Free Individual tier, no card |
| How you buy | Self-serve checkout, no sales call | Self-serve Team checkout; Enterprise by quote |
| Offline | Yes, syncs on reconnect | Yes, syncs on reconnect |
What the $499 covers: every rep on the team scans badges and business cards on their own phone, offline if the hall Wi-Fi dies. Tendro reads the printed badge, enriches it, and each lead lands on one HubSpot or Salesforce record with the rep's answers to your qualifying questions and their voice note. Then the rep previews a short recap email with their digital card and sends it now, in ten minutes, or never.
Field mapping is set per team and can be overridden per event. Marketo, Pardot, Pipedrive or Zoho connect on request, and any other CRM with a public API gets a connector built on request.
The pricing unit settles the rest. One show in a month costs $499 on Tendro and $999 on BoothIQ Team; two cost $998 and $999. Running 10 or more shows a year? Volume pricing is a short call, and the per-event vs annual math shows the crossover.
Pick Tendro if you want CRM sync in the price, your shows are spread across the year, or your booth staff rotates.
Pick BoothIQ if three or more shows share most paid months and a CSV import works for your CRM.
Should you switch from BoothIQ to Captello?
Captello suits booths built around games and meetings. Its one-event lead capture license starts at $500; broader platform pricing is by quote.
Captello bundles lead capture with booth gamification, meeting management and analytics. Its comparison pages say "Captello publishes a one-event Premium Lead Capture license from $500." There is no pricing page. Certain services use purchase credits ("One Purchase Credit is equal to $1USD"), including enrichment lookups when no event-based enrichment license applies, and its HubSpot Marketplace listing prices the HubSpot Connector at $3,000 a year (https://ecosystem.hubspot.com/marketplace/apps/captello-lead-capture-1227360). If CRM sync is why you're leaving BoothIQ, price the connector next to the license.
Pick Captello if the booth is an activation stage and you want games and capture on one contract.
How does iCapture compare to BoothIQ?
iCapture is now Cvent iCapture; its HubSpot listing shows Essentials at $8,000 a year. It is annual, where BoothIQ Team bills by the month.
iCapture has deep badge-provider coverage, 130+ providers pulling registration data where the organizer allows it. icapture.com now redirects to cvent.com, and the roadmap runs through Cvent. The reported $8,000 equals about eight months of BoothIQ Team, or about sixteen $499 Tendro events before volume pricing. Full read at iCapture alternatives.
Pick iCapture if you run 15+ shows, live inside Cvent, and your procurement expects a sales cycle anyway.
How does Mobly compare to BoothIQ?
Mobly publishes no price. Most packages are annual, its terms renew them automatically with fees non-refundable, and Pulse costs extra.
getmobly.com/pricing returns a 404, and Mobly's own copy says "Most packages are annual agreements, priced by the features your team needs." Most plans include unlimited lead capture and unlimited users per org. The one public benchmark is Vendr's median of $14,795 a year, and it rests on seven documents from a single buyer (https://www.vendr.com/marketplace/mobly). Mobly's standard terms renew automatically, and "All Fees paid are non-refundable" (https://www.getmobly.com/termsofuse). Its help center lists Pulse, the follow-up sequencer, as "a paid add-on" (https://help.getmobly.com/help-center/getting-started/mobly-products-primer). Full read at Mobly alternatives.
Pick Mobly if you exhibit year-round and want one annual agreement with follow-up add-ons.
Should you pick Popl over BoothIQ?
Popl fits teams that hand out NFC tap cards. Team pricing is quote-only, so you trade BoothIQ's public price for a sales call.
Popl repositioned in 2025 from digital business cards to in-person lead capture. Reps tap NFC cards in hallway conversations and scan badges at the booth. Its own docs say "Scanning only the QR code will not work" (https://support.popl.co/en/articles/10185562-the-universal-badge-scanner-tutorial): it reads the badge face and enriches, the same mechanism Tendro uses. Full read at Popl alternatives.
Pick Popl if tap cards are part of how your team exchanges contact info.
Is Cvent LeadCapture a real BoothIQ alternative?
Only at Cvent-managed shows, where it resolves the registration record. Everywhere else it does not work at all.
At a Cvent-managed event it is the organizer's contracted system, so it returns the actual registration record. Off those floors it does nothing, so a mixed calendar carries two capture budget lines. Cvent's site shows no price, but a 2026 Cvent order form prints $249 for one license, $499 for a three-pack and $149 per extra license (order form). Full read at Cvent LeadCapture alternatives.
Pick Cvent LeadCapture if almost your whole calendar is Cvent-managed.
How do you pick the right BoothIQ alternative?
Count your shows per month, scanning reps and CRM needs. Spread-out shows with CRM sync in the price favor per-event pricing.
- Pricing unit. Per event (Tendro, Captello's one-event license, Cvent LeadCapture) scales with your calendar. Monthly (BoothIQ) scales with active months. Annual (Mobly, iCapture) charges for the dead months. The pricing models breakdown maps each one.
- The rental anchor. Organizer rental scanners run $400 to $700 per device per event, up to about $735 onsite, on 2025-26 exhibitor order forms (https://www.aaos.org/globalassets/aaos-annual-meeting/exhibit-and-sponsor/exhibitor-service-manual/lead_retrieval_order_form.pdf). Renting one device for each of five reps at ten shows comes to $20,000 to $35,000.
- CRM. Check whether sync sits in the price, behind a quote or behind a connector fee. Then test each candidate in your own instance: scan a contact that already exists and watch whether it merges or forks.
- Follow-up. Decide whether the rep sends a recap from the booth or your CRM sequences take over, and check whether that costs extra.
The desk test costs nothing. Tendro's free trial lets you scan a stack of old badges and business cards, no card, no show, and judge the enrichment on your own leads. Your first event switches on live HubSpot or Salesforce sync for the whole team. Start the free trial.