iCapture is Cvent iCapture now. icapture.com redirects to cvent.com, Cvent's page has a demo form and no price, and its HubSpot listing shows Essentials at $8,000 a year. If you want to pay per show or see a price before a sales call, these are the six alternatives worth a look.
Disclosure: I'm one of the people building Tendro. The criteria are below, so you can re-rank for your own calendar. This page sits on the event lead capture alternatives hub; for the basics, start with the event lead capture guide.
What is the best iCapture alternative in 2026?
Pick by calendar: Tendro is $499 per event for the whole team with no contract, BoothIQ bills monthly, and Captello suits booth games.
The table is ordered by four criteria: a public price, buying one event at a time, the whole booth team under one price, and native sync to both HubSpot and Salesforce. Tendro meets all four.
| Tool | Best for | Price | Commitment | Good to know |
|---|---|---|---|---|
| Tendro | Multi-show calendars, rotating booth staff | $499 per event, unlimited team members (public) | None. Pay per show | From the team behind Socio, the event platform Cisco acquired as Webex Events |
| BoothIQ | A monthly on/off switch | $999 per month Team (public) | Month to month | CRM sync only on quote-priced Enterprise |
| Captello | Booth games and meeting management | One-event lead capture license from $500 (its comparison pages); broader platform by quote | Quote | Some services use $1 purchase credits; HubSpot connector $3,000 a year |
| Mobly | Year-round programs on an annual agreement | Not published | Mostly annual, renews automatically | Pulse follow-up is a paid add-on |
| Popl | Teams that hand out NFC tap cards | Quote-only | Quote | No published team price |
| Cvent LeadCapture | Calendars that are almost all Cvent shows | $249 per license (2026 order form) | Per show | Works only at Cvent-managed shows |
| iCapture, for reference | 15+ shows a year inside Cvent | $8,000 a year, Essentials (HubSpot listing) | Annual | Part of Cvent since January 2024 |
Why do teams look for an iCapture alternative?
Cvent bought iCapture in 2024. Cvent's site shows no price, its HubSpot listing shows Essentials at $8,000 a year, and Cvent owns the roadmap.
Part of Cvent. Cvent acquired iCapture and Jifflenow in January 2024 (https://www.cvent.com/en/press-release/cvent-acquires-jifflenow-and-icapture-expand-its-trade-show-and-conference-offerings). icapture.com now redirects to Cvent's iCapture page, and Cvent sells it next to Cvent LeadCapture and Jifflenow as one trade show suite. Teams that chose iCapture because it was not Cvent now buy from Cvent.
No price on the site. Cvent's iCapture page offers a demo request and no pricing (https://www.cvent.com/en/event-marketing-management/cvent-icapture). iCapture's HubSpot Marketplace listing shows an Essentials package at $8,000 a year with unlimited captures, pricing dated 2025 (https://ecosystem.hubspot.com/marketplace/listing/icapture). Confirm current pricing and user and event allowances with Cvent. The iCapture pricing breakdown labels every input.
A yearly bill. An annual package covers twelve months whether the team exhibits in March and October or every week.
Tendro vs iCapture: how do they compare?
Tendro is $499 per show for the whole team, with no contract. iCapture is sold through Cvent; its HubSpot listing shows $8,000 a year.
Tendro comes from the team behind Socio, the event platform Cisco acquired and renamed Webex Events.
| Tendro | iCapture (Cvent) | |
|---|---|---|
| Price before a call | $499 per event, on the pricing page | $8,000 a year for Essentials on its HubSpot listing; not on Cvent's site |
| Commitment | None. Pay for the shows you attend | Annual package (reported) |
| Try it first | Free desk trial, 25 scans, no card | Demo request |
| How you buy | Self-serve checkout, no sales call | Quote through Cvent |
| Badges | Reads the printed badge face with OCR, then enriches; open QR codes parse | 130+ badge-provider integrations, per Cvent |
| CRM | Native HubSpot and Salesforce, under 10 seconds on a live connection | Salesforce, HubSpot, Marketo and Eloqua logos on Cvent's page |
What the $499 covers: every rep on the team scans badges and business cards on their own phone, offline if the hall Wi-Fi dies, and leads sync on reconnect. Tendro reads the printed badge, enriches it, and each lead lands on one HubSpot or Salesforce record with the rep's answers to your qualifying questions and their voice note. Then the rep previews a short recap email with their digital card and sends it now, in ten minutes, or never.
Most show badges carry an organizer ID that only the organizer's contracted system resolves. Tendro reads the printed face instead: open QR codes parse, and encrypted badges are read from the printed face. No badge-provider deal to wait on: it works wherever a show allows outside capture. Marketo, Pardot, Pipedrive or Zoho connect on request.
At the listed $8,000, iCapture equals about sixteen $499 events, and calendars of ten or more shows get Tendro's volume pricing on a short call. The per-event vs annual math shows the crossover.
Pick Tendro if your calendar is seasonal, your booth staff rotates, or you want a price you can paste into a budget line today.
For the full head-to-head, see Tendro vs iCapture.
Is BoothIQ a good iCapture alternative?
BoothIQ Team is $999 a month and can be paused up to three months or canceled. CRM sync needs its quote-priced Enterprise tier.
BoothIQ's pricing FAQ: "Subscribe for the month of your event, then cancel. $999 covers unlimited users and scans for the month." (https://getboothiq.com/pricing) A four-month season runs $3,996 on Team, and there is a free Individual tier. CRM sync, ROI reporting and API access sit on Enterprise. BoothIQ says it built its first proof of concept in June 2025. Full read at BoothIQ alternatives.
Pick BoothIQ if a monthly toggle is the whole job and CRM sync can wait for an Enterprise quote.
Should you switch from iCapture to Captello?
Captello suits booths built around games and meetings. Its one-event lead capture license starts at $500; broader platform pricing is by quote.
Captello bundles lead capture with booth gamification, meeting management and analytics. Its comparison pages say "Captello publishes a one-event Premium Lead Capture license from $500." There is no pricing page. Certain services use purchase credits ("One Purchase Credit is equal to $1USD"), including enrichment lookups when no event-based enrichment license applies, and its HubSpot Marketplace listing prices the HubSpot Connector at $3,000 a year (https://ecosystem.hubspot.com/marketplace/apps/captello-lead-capture-1227360). Test the capture flow with the staff who will actually work your booth.
Pick Captello if the booth is an activation stage and you want games and capture on one contract.
How does Mobly compare to iCapture?
Mobly publishes no price either. Most packages are annual, its standard terms renew automatically, and Pulse follow-up is a paid add-on.
Mobly was founded in 2023 and raised a $2.5M seed in February 2024, then $4.3M in January 2025. getmobly.com/pricing returns a 404, and its own copy says "Most packages are annual agreements, priced by the features your team needs." Standard terms renew automatically, non-renewal notice is due at least thirty days before the term ends on terms over a month, and "All Fees paid are non-refundable" (https://www.getmobly.com/termsofuse). Per its help center, "Pulse is a paid add-on" (https://help.getmobly.com/help-center/getting-started/mobly-products-primer), and email is the only fully supported Pulse channel; texting and LinkedIn are manual taps by the rep. Full read at Mobly alternatives.
Pick Mobly if you want a year-round annual program with automated email sequences and have budget for the add-on.
Is Popl a good iCapture replacement?
Popl fits teams that hand out NFC tap cards. Team pricing is quote-only, so you trade one unpublished price for another.
Popl repositioned in 2025 from digital business cards to in-person lead capture. Reps tap NFC cards in hallway conversations and scan badges at the booth. Its own docs say "Scanning only the QR code will not work" (https://support.popl.co/en/articles/10185562-the-universal-badge-scanner-tutorial): it reads the badge face and enriches, the same mechanism Tendro uses. Full read at Popl alternatives.
Pick Popl if tap cards are part of how your team exchanges contact info.
Should you switch from iCapture to Cvent LeadCapture?
Only if nearly every show you exhibit at is Cvent-managed. LeadCapture works only there and is bought per device, per show.
At a Cvent-managed event it is the organizer's contracted system, so it returns the registration record. Off those floors it does nothing, so a mixed calendar carries two capture budget lines. Exhibitors buy licenses inside each show's exhibitor portal, one device per license. A 2026 Cvent order form prints $249 for one license, $499 for a three-pack and $149 per extra license (order form). Full read at Cvent LeadCapture alternatives.
Pick Cvent LeadCapture if almost your whole calendar is Cvent-managed.
Does iCapture work at non-Cvent events?
Yes. Cvent markets iCapture for any show, with 130+ badge-provider integrations. Cvent LeadCapture is the product fenced to Cvent shows.
The acquisition changed who owns iCapture and who quotes its price, not where it scans. iCapture is sold direct to the exhibiting company and pulls registration data through badge providers where the organizer allows it. LeadCapture is sold through organizers, show by show.
Pick iCapture if you run 15+ shows a year, already live inside Cvent, and your procurement expects a sales cycle anyway.
How do you pick the right iCapture alternative?
Count your shows, scanning reps and expected leads, then check your CRM. Seasonal calendars with full booth teams favor per-event pricing.
- Pricing unit. Per event (Tendro, Captello's one-event license) scales with your calendar. Per device per show (Cvent LeadCapture) scales with your calendar and your headcount. Annual (iCapture, Mobly) charges for the dead months. Monthly (BoothIQ) scales with active months.
- The rental anchor. Organizer rental scanners run $400 to $700 per device per event, up to about $735 onsite, on 2025-26 exhibitor order forms (https://www.aaos.org/globalassets/aaos-annual-meeting/exhibit-and-sponsor/exhibitor-service-manual/lead_retrieval_order_form.pdf). Renting one device for each of five reps at ten shows comes to $20,000 to $35,000.
- CRM. List every system that touches event leads and test each candidate in your own instance. Scan a contact that already exists and watch whether it merges or forks. The best event lead capture apps roundup has the full test protocol.
- The Cvent question. If you chose iCapture because it was not Cvent, every tool here except Cvent LeadCapture keeps you off a Cvent contract.
Can you test an iCapture alternative before a show?
Yes. Tendro's free desk trial is 25 scans with no card. Scan old badges and cards, judge the enrichment, then pay $499 for your first show.
No demo needed to see the enrichment on your own leads. Your first event switches on live HubSpot or Salesforce sync for the whole team, so the live CRM write is something you check at the first show. Start the free trial with last quarter's badge stack.