UNIVERSAL EVENT LEAD CAPTUREREADS THE PRINT · WORKS OFFLINE
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Jan 8-13, 2027 · Charlotte Convention Center, Charlotte, NC

Tendro lead retrieval free for AFBF 2027

On us for your booth. Each rep scans badges and business cards on their own phone, and every lead lands in HubSpot, Salesforce or a spreadsheet.

Claim your accessBook a 15-min call

Before the showWe set up your event and invite your reps. An optional 15-minute call connects your CRM. No card, no hardware.

From the team behind event software forMicrosoftGoogleNikePepsiCoL'OrealAllianzRoyal Bank of Scotland

§ 01 · On the floor

How does lead retrieval work at the booth?

Each rep photographs a badge or business card on their own phone. Tendro reads the printed name, title and company, then finds the work email.

In the appSample screens

  • Photograph the badge. Saved, email found.

    After the photo, a strip at the bottom of the camera reads: Jordan Ellis, Northwind Industrial Supply. Saved, email found.

  • The contact fills in. Email, phone, LinkedIn.

    Jordan Ellis's lead page: email, phone, LinkedIn, assigned to Dana Ruiz, and company details such as location, company size and industry

  • Tag it, say the note. Typed into Notes.

    The same lead tagged Hot, with a voice note transcribed into Notes

§ 02 · After the show

What does your team see after the show?

Every rep's scans land in one list on the web dashboard: tagged Hot, Warm or Cold, filled in, and assigned to an owner.

In the web dashboardSample data

One list for the whole booth. Tagged, filled in, owned.

The My Leads table: leads from Metalworks Expo 2026, each with a Hot, Warm or Cold score, company and job title

The contact, filled in. Email, phone, company.

Jordan Ellis's details: captured by Dana Ruiz on Oct 6, data verified, with email, phone, LinkedIn, the event, the assigned rep, company, job title, location and company size

The show, counted. Hot, warm and cold.

The dashboard's Tags by Event chart for the show: six Hot, six Warm, three Cold and one untagged lead

§ 03 · The show

When is the AFBF 2027 trade show floor open?

Saturday, January 9, 12:00 to 5:30 p.m.; Sunday, January 10, late morning to 3:30 p.m.; and Monday, January 11, 7:45 to 11:00 a.m.

At a glance

Dates
January 8-13, 2027 (trade show January 9-11)
Where
Charlotte Convention Center, Charlotte, NC
Organizer
American Farm Bureau Federation (AFBF)
Exhibitors
51 exhibitors named on the 2027 floor plan so far, with spaces still selling, meeting the thousands of farmers and ranchers AFBF says attend.

Your booth

Booth
A 10' x 10' booth is $1,250 for 2027 ($750 non-profit rate), with two complimentary exhibitor registrations per 10' x 10' space. A 2027 furnishings package is listed separately at $728.54 advance price.
Worth knowing
Three short sessions, and the Monday one ends before lunch. Your booth location is posted on the trade show map in the convention mobile app, so attendees can find you; capture each farmer who stops, with notes, before the floor closes: free this show, then $499 per event.

Sources: the organizer's exhibitor information and show documents.

§ 04 · The offer

What does Tendro cost?

Tendro is free for your AFBF 2027 booth, on us: every rep, every scan. After it, $499 per event, unlimited team members.

This showFree, on us

Every rep on their own phone, unlimited scans, each lead sent to HubSpot, Salesforce or a spreadsheet.

After the show$499 per event

Unlimited team members, never per device. Volume rates from 10+ events.

Why freeJudge it on the floor

We cover this show so you can judge Tendro at a real booth. No card, nothing renews.

Claim your access

§ 05 · Setup

How do you get set up before AFBF 2027?

Send the form below. We set up your event and invite your reps; an optional 15-minute call connects your CRM.

  1. Send the formTwo minutes. Requests by Jan 6 are set up before the show.
  2. We set up your eventYour workspace and the event, and an invite for every rep on your team.
  3. Connect your CRMOn an optional 15-minute call, or export a spreadsheet instead.
  4. Scan from Jan 8Every rep on their own phone, from the first badge. Scans save even with no signal.

Your accessFree

“Now every scan is in the CRM the same day.” Jay, CEO, Udext

§ 06 · Questions

What else should you know before the show?

Is Tendro the official lead capture app for AFBF 2027?

No. Tendro is independent and runs on your reps' own phones. We made it free for AFBF 2027 exhibitors.

The AFBF 2027 organizers can also include it in their exhibitor offering, with onboarding and a show report for every booth.

Do you need HubSpot or Salesforce?

No. Leads sync to HubSpot or Salesforce, or export from the dashboard as a spreadsheet. Every rep's scans land in one list.

Does Tendro scan business cards?

Yes. Point the same camera at a business card. OCR reads the printed card, enrichment fills in the rest, and it lands in your CRM like a badge scan.

Does it work if the hall WiFi drops?

Yes. Every scan saves to the phone first and uploads when signal returns, so a dead hall WiFi doesn't stop the booth.

Every show we cover is in the show guides.

Before the show

Every rep on their own phone, leads into your CRM.

Claim your access

Free for this show. The whole team, never per device.