Comparisons / Tendro vs Popl
Event lead capture · Head-to-head
Tendro vs Popl
Tendro is event lead capture bought one show at a time: $499 covers every rep on the booth team, with HubSpot and Salesforce sync and no contract. Popl quotes one team plan with unlimited users and events after a demo. Both read the printed badge, so Popl vs Tendro comes down to how you buy: show by show, or one quoted plan.
Free desk trial, no card. Your first event switches on live CRM sync.
At a glance Checked 11 Oct 2026
| At a glance | Tendro | Popl |
|---|---|---|
| Price | $499 per event | Not published |
| 8 shows, 5 reps | $3,992 | Quoted after a demo |
| Team members | Unlimited reps and scans | Unlimited users |
| CRM sync | HubSpot and Salesforce, native | Salesforce, HubSpot and Marketo, native |
§ 01 · The pick
Tendro vs Popl: which should you pick?
Pick Tendro to buy show by show at a public $499, every rep included. Pick Popl for one quoted plan with unlimited users, events and leads.
Pick Tendro if
- You buy show by show. $499 per event covers every rep and every scan, with no contract.
- You want the price before a call. $499 is on the pricing page, and checkout needs no sales call.
- You want to test it first. The desk trial needs no card: scan last year's badges and judge the enrichment.
Pick Popl if
- You want one plan for every event. Popl's plans cover unlimited users, events and leads, quoted after a demo.
- Your reps hand out NFC tap cards. Popl sells the physical NFC devices reps tap to share.
- Your CRM is Marketo. Popl lists Marketo as native; Tendro connects it on request.
Buying is the difference. Tendro: $499 a show, paid at checkout, on the pricing page. Popl: a 25-minute demo, then a custom quote; its pricing page says it quotes "over a meeting instead of publishing it on our website."
§ 02 · Side by side
How do Tendro and Popl compare side by side?
Tendro is $499 per event for the whole team, at checkout. Popl's team plans are quoted after a demo, with unlimited users and no per-seat fees.
Tendro vs Popl, line by line
| Feature | Tendro | Popl |
|---|---|---|
| Price | Tendro $499 per event Unlimited team members, phones and scans; volume rates from 10 events a year. | Popl Not published Team plans quoted after a demo; "unlimited users, unlimited events, unlimited leads". |
| Team members | Tendro Unlimited reps and scans One price for the whole booth. | Popl Unlimited users "you won't be charged extra per user, per seat, or per license". |
| Contract | Tendro None Pay per show. | Popl Not stated Its pricing page says "without complicated contracts"; its terms set no term or renewal. |
| How you buy | Tendro Checkout today, no contract Free desk trial first, no card. | Popl 25-minute demo, then a quote "Request Pricing" books the demo; a 30-day onboarding plan follows. |
| Scanning | Tendro Any printed badge or business card OCR of the printed face, then enrichment; open QR codes parse; works offline. | Popl The full printed badge Its Universal Badge Scanner reads the printed badge, then enriches; works offline. |
| CRM sync | Tendro HubSpot and Salesforce, native Included in every event; matched on email, and any question can write to a HubSpot property or Salesforce field. Marketo, Pardot, Pipedrive, Zoho and any CRM with a public API on request. | Popl Salesforce, HubSpot and Marketo, native Unlimited custom field mappings, qualifier answers into HubSpot properties, owner routing with an admin fallback, existing records updated when matched; "30+ integrations". |
| After the scan | Tendro Your questions, a voice note, a recap The rep answers your qualifying questions, adds a voice note, and sends a recap with their digital card now, in ten minutes, or never. | Popl Qualifying questions and an intro email Event campaigns with qualifying questions; an automatic intro email when turned on; AI-drafted emails from the app. |
| Digital card | Tendro Free for every rep QR code, booking link, and share-backs that land as leads. | Popl Digital cards and NFC devices Shared by QR, link or Popl NFC devices. |
| Good to know | Tendro From the team behind Socio The event platform Cisco acquired as Webex Events. | Popl Digital cards since 2020 Its iOS app, now "Popl: AI Lead Capture", first shipped in April 2020; lead capture came with its 2025 repositioning. |
Both capture from the printed badge. At most major shows the badge QR holds a registration ID only the organizer's system resolves, so both tools read the printed face (Popl's tutorial: "Scanning only the QR code will not work"). Tendro also parses an open QR code that carries contact details. Test both on your own badges.
Badge types: does Tendro read badge QR codes? and the universal badge scanner guide.
§ 03 · The season
What does each cost for a 5-rep team at 8 shows?
Tendro is 8 × $499 = $3,992, every rep included. Popl publishes no team price; take $3,992 into the demo as the number to beat.
Tendro · 8 shows · 5 reps
- 8 events × $499
- $3,992
- All 5 reps, every scan
- Included
- HubSpot or Salesforce sync
- Included
Season total $3,992
From 10 shows a year the per-event rate drops, on the pricing page.
Popl · get it in writing
- The price for 5 reps, 8 shows. Popl quotes it after a 25-minute demo.
- The term and the renewal. Its pricing page and its terms state neither.
- What's inside. Enrichment, the CRM integrations you use, onboarding.
- A trial. None is listed on its pricing page.
Popl Pro at $7.99 a month is the individual card app, not team lead capture.
The pricing models breakdown maps per-event, per-lead and quoted plans side by side.
§ 04 · Your CRM
What lands in HubSpot or Salesforce from each?
Tendro: a HubSpot Contact or Salesforce Lead by email, with your answers. Popl: native HubSpot, Salesforce, Marketo; qualifiers map to properties.
Tendro, for one scan
Jordan Ellis Director of Operations · Northwind Industrial Supply
- jordan.ellis@northwind-industrial.com
- Contact owner
- Dana Ruiz
- Project
- New warehouse
Note On the Contact
Tendro Lead Capture — Metalworks Expo
Project: New warehouse
Go-live: Q1 2027
Notes: Wants pricing on two palletizing cells for the Joliet warehouse. Budget's approved. Send the spec sheet after the show.
Tag: hot
Captured by: dana@arcline-robotics.com
Assigned to: dana@arcline-robotics.com
Popl, per its HubSpot pages and pricing page
- Salesforce, HubSpot and Marketo, native. Its setup docs: HubSpot syncs "only to the Contacts object". Its HubSpot page: field mappings across "Contacts, Companies, Deals, or custom objects". Confirm the objects you need; "30+ integrations" in all.
- Qualifier answers map to HubSpot properties. Its HubSpot page: "qualifier responses, tags, etc." can be mapped into the HubSpot fields you set up, with "unlimited custom field mappings".
- Owner: the rep, else the integration admin. If the rep who captured the lead "is not a user in HubSpot", Contact Owner is "automatically assigned to the Popl admin who set up the HubSpot integration".
- Matched records updated. It "Checks if the lead already exists" and "Updates existing records when matched"; the sync log shows each lead as created, updated, matched or failed.
Test both the same way: scan a contact that already exists in your CRM and watch whether the record merges or forks. Before you pay, a 15-minute demo shows a badge landing in HubSpot or Salesforce with its note.
Now every scan is in the CRM the same day.
Jay · CEO, Udext
Details: HubSpot lead retrieval and Salesforce lead retrieval. Which questions earn a place on the record: the booth qualification guide.
§ 05 · Switching
Can you switch from Popl to Tendro mid-season?
Yes. Tendro is bought per show, so you can start with your next one. Popl's terms list no term or renewal; check your order form for the end date.
- Next show
- Buy it at checkout and the whole team scans on their own phones, each with a free digital card.
- Popl's term
- Its pricing page says "without complicated contracts" and its terms set no term, renewal or notice period, so your order form decides.
- Your data
- Sync past shows to your CRM before the Popl term ends; leads already in HubSpot or Salesforce stay there.
Also compared
- Tendro vs Blinq Pick Tendro for one flat $499 a show, whatever the booth scans. Pick Blinq if your team already runs Blinq cards and sees a few dozen leads a show.
- Tendro vs iCapture Pick Tendro for $499 a show, no contract. Pick iCapture for badge-provider registration data at shows that grant it, on a Cvent annual plan.
- Tendro vs Wave Connect Pick Tendro for a flat $499 per show with unlimited scans for the whole team. Pick Wave Connect if a show brings under 50 badges at its $10 list rate.
- Tendro vs Mobly Pick Tendro for $499 a show, no contract, booth recap included. Pick Mobly if you exhibit year-round on an annual agreement and want Pulse sequences.
- Tendro vs Vendelux Pick Tendro for questions on each lead, a matched rep as owner, Salesforce sync. Pick Vendelux if free HubSpot scans with tags and notes are enough.
All six on one page: every Tendro comparison. For the wider field, ranked by booth fit: event lead capture alternatives.
Sources
Sources Checked 11 Oct 2026
- Popl pricing page Quote-only team plans, unlimited users, "without complicated contracts", the 25-minute demo, onboarding, the CRM features
- Popl HubSpot integration page "HubSpot Certified Partner"; "unlimited custom field mappings"; field mappings across "Contacts, Companies, Deals, or custom objects"; qualifier responses and tags mapped into HubSpot fields; create new or update existing contacts; the sync log (created, updated, matched or failed)
- Popl docs: HubSpot integration setup "The integration syncs only to the Contacts object in HubSpot"; leads "created or updated as Contacts"
- Popl: HubSpot attribution reporting guide Contact Owner "automatically assigned to the Popl admin who set up the HubSpot integration" when the capturer is not a HubSpot user; the 17 recommended property mappings; Bryce Alsten, Nov 16, 2025
- Popl: universal badge scanner tutorial "Scanning only the QR code will not work"
- Popl: follow-up email The intro email after a scan
- Popl: AI follow-up emails AI-drafted emails from the app
- Popl: mobile app walkthrough Cards shared by QR, link or NFC device
- Popl terms of service No term, renewal or notice clause
- Popl on the App Store "Popl: AI Lead Capture", first released April 2020; Popl Pro at $7.99 a month
- Tendro pricing $499 per event, unlimited team members, volume rates, the desk trial
- Tendro HubSpot and Salesforce sync What lands on the Contact or the Lead, matched on email, mapped fields
Last call
Try it on your next show.
$499 per event. Every rep on the booth team.