Comparisons / Tendro vs iCapture
Event lead capture · Head-to-head
Tendro vs iCapture
Tendro is event lead capture bought one show at a time. $499 covers every rep, native HubSpot and Salesforce sync, no contract. iCapture is Cvent's exhibitor lead capture on annual plans; its HubSpot listing shows Essentials at $8,000 a year. The iCapture vs Tendro call turns on the unit: $499 a show at checkout, or a Cvent quote for the year.
Free desk trial, no card. Your first event switches on live CRM sync.
At a glance Checked 11 Oct 2026
| At a glance | Tendro | iCapture |
|---|---|---|
| Price | $499 per event | $8,000 a year, Essentials |
| 8 shows, 5 reps | $3,992 | $8,000, about $1,000 a show |
| Team members | Unlimited reps | Set in your quote |
| CRM sync | HubSpot and Salesforce, native | Salesforce, HubSpot, Marketo, Eloqua |
| Contract | None | Annual, through Cvent |
§ 01 · The pick
Tendro vs iCapture: which should you pick?
Pick Tendro for $499 a show, no contract. Pick iCapture for badge-provider registration data at shows that grant it, on a Cvent annual plan.
Pick Tendro if
- Your calendar is seasonal. $499 per show, paid at checkout; a four-show spring is $1,996 and the quiet months cost nothing.
- You want to test it first. The desk trial needs no card; iCapture is a demo, then a Cvent quote.
- You want no badge-provider setup. Tendro reads the printed face at any show that allows outside capture. iCapture pulls the record through badge providers where the organizer grants access.
Pick iCapture if
- An annual Cvent plan fits your calendar. Essentials is $8,000 a year on its HubSpot listing, the price of about sixteen $499 shows; Cvent sells it next to LeadCapture and Jifflenow.
- You want badge-provider registration data. Cvent says iCapture integrates with 130+ badge providers and pulls "the official registration data behind the badge".
- Your marketing automation is Eloqua. Cvent lists Eloqua for iCapture, next to Salesforce, HubSpot and Marketo.
The unit is the difference. Tendro: $499 a show for the whole team, paid at checkout on the pricing page. iCapture: a demo, then a Cvent quote; its HubSpot listing shows Essentials at $8,000 a year, pricing last updated August 2025.
§ 02 · Side by side
How do Tendro and iCapture compare side by side?
Tendro is $499 per event for the whole team, at checkout. iCapture is sold by Cvent per year; its HubSpot listing shows Essentials at $8,000.
Tendro vs iCapture, line by line
| Feature | Tendro | iCapture |
|---|---|---|
| Price | Tendro $499 per event Unlimited team members, phones and scans; volume rates from 10 events a year. | iCapture $8,000 a year, Essentials On its HubSpot Marketplace listing, pricing last updated 08/11/2025; Cvent's own pages show no price. |
| Team members | Tendro Unlimited reps and scans One price for the whole booth. | iCapture Set in your quote The listing states "Unlimited Captures" and no user allowance; Cvent's page names no seat limit. |
| Contract | Tendro None Pay per show. | iCapture Annual package (reported) Listed per year on the HubSpot Marketplace; the terms come from your Cvent quote. |
| How you buy | Tendro Checkout today, no contract Free desk trial first, no card. | iCapture Demo, then a quote "Request a demo" on Cvent's page; the listing says to contact the partner for current pricing. |
| Scanning | Tendro Any printed badge or business card OCR of the printed face, then enrichment; open QR codes parse; works offline. | iCapture Badges, cards, photos, manual entry Pulls "the official registration data behind the badge" via 130+ badge providers; business cards and photos too; works offline. |
| CRM sync | Tendro HubSpot and Salesforce, native Included in every event; matched on email, and any question can write to a HubSpot property or Salesforce field. Marketo, Pardot, Pipedrive, Zoho and any CRM with a public API on request. | iCapture Salesforce, HubSpot, Marketo, Eloqua "Send leads directly to Salesforce, HubSpot, Marketo, Eloqua, and more", with show, campaign and qualification data. |
| After the scan | Tendro Your questions, a voice note, a recap The rep answers your qualifying questions, adds a voice note, and sends a recap with their digital card now, in ten minutes, or never. | iCapture Qualification questions and a booked meeting Rules route each lead by its answers; reps book meetings in the capture flow via Calendly or HubSpot. |
| Digital card | Tendro Free for every rep QR code, booking link, and share-backs that land as leads. | iCapture Not listed Neither Cvent's iCapture page nor its HubSpot listing names a digital business card; capture is badge, card, photo or manual entry. |
| Good to know | Tendro From the team behind Socio The event platform Cisco acquired as Webex Events. | iCapture Part of Cvent since January 2024 Cvent acquired iCapture and Jifflenow on 12 January 2024; icapture.com now redirects to cvent.com. |
Badges take different routes. iCapture pulls the registration record behind the badge through 130+ badge providers, where the organizer grants access.
Tendro reads the printed face instead: open QR codes parse, no badge-provider integration is requested, and the show must allow outside capture.
What Tendro reads off a badge: badge QR codes and the universal badge scanner guide.
§ 03 · The season
What does each cost for a 5-rep team at 8 shows?
Tendro is 8 × $499 = $3,992, every rep included. iCapture Essentials is $8,000 a year on its HubSpot listing, about $1,000 a show over 8 shows.
Tendro · 8 shows · 5 reps
- 8 events × $499
- $3,992
- All 5 reps, every scan
- Included
- HubSpot or Salesforce sync
- Included
Season total $3,992
Volume rates start at 10 shows a year, on the pricing page.
iCapture · Essentials · one year
- Essentials, 12 months
- $8,000
- Captures
- Unlimited
- Users and events
- Not listed
- HubSpot integration
- Included
Season total $8,000 (listed)
From iCapture's HubSpot Marketplace listing, pricing last updated 08/11/2025, which says to contact the partner for current pricing.
$8,000 buys a year, not a show. Over 8 shows that is about $1,000 a show. The listing states unlimited captures and no user or event allowance; confirm each in your Cvent quote.
Sixteen $499 shows come to $7,984, about the listed $8,000. From 10 shows a year, Tendro's volume rates apply.
The iCapture pricing breakdown labels every input; the wider field is on iCapture alternatives.
§ 04 · Your CRM
What lands in HubSpot or Salesforce from each?
Tendro writes a HubSpot Contact or Salesforce Lead matched on email, with answers and the voice note. iCapture: Salesforce, HubSpot, Marketo, Eloqua.
Tendro, for one scan
Jordan Ellis Director of Operations · Northwind Industrial Supply
- jordan.ellis@northwind-industrial.com
- Contact owner
- Dana Ruiz
- Project
- New warehouse
Note On the Contact
Tendro Lead Capture — Metalworks Expo
Project: New warehouse
Go-live: Q1 2027
Notes: Wants pricing on two palletizing cells for the Joliet warehouse. Budget's approved. Send the spec sheet after the show.
Tag: hot
Captured by: dana@arcline-robotics.com
Assigned to: dana@arcline-robotics.com
iCapture, per Cvent's page and its HubSpot listing
- Salesforce, HubSpot, Marketo, Eloqua. "Send leads directly to Salesforce, HubSpot, Marketo, Eloqua, and more", with show, campaign and qualification data.
- HubSpot: leads land as Contacts. Its Marketplace listing maps "Leads & Contacts" to HubSpot Contacts, synced into HubSpot.
- Routing by answers. Qualification rules route each lead by its answers; reps book meetings in the capture flow via Calendly or HubSpot.
- Ask Cvent about Salesforce: which object a scan creates, a Lead or a Contact, and where the qualification answers land.
Test both the same way: scan a contact that already exists in your CRM and watch whether the record merges or forks. Before you pay, a 15-minute demo shows a badge landing in HubSpot or Salesforce with its note.
Now every scan is in the CRM the same day.
Jay · CEO, Udext
Details: HubSpot lead retrieval and Salesforce lead retrieval.
§ 05 · Switching
Can you switch from iCapture to Tendro mid-season?
Yes. Tendro is bought one show at a time, so your next show can run on it. iCapture's term sits in your Cvent quote; find its end date first.
- Next show
- Buy it at checkout; the whole team scans on their own phones, each rep with a free digital card.
- iCapture's term
- Cvent publishes no iCapture terms; its HubSpot listing prices Essentials per year, so your Cvent quote sets the end date and renewal.
- Your data
- Leads already synced to HubSpot or Salesforce stay put when the scanner changes; push any unsynced shows across before the term ends.
Cvent-managed shows sell a separate per-device scanner; the Cvent LeadCapture comparison covers where it fits.
Also compared
- Tendro vs Popl Pick Tendro to buy show by show at a public $499, every rep included. Pick Popl for one quoted plan with unlimited users, events and leads.
- Tendro vs Blinq Pick Tendro for one flat $499 a show, whatever the booth scans. Pick Blinq if your team already runs Blinq cards and sees a few dozen leads a show.
- Tendro vs Mobly Pick Tendro for $499 a show, no contract, booth recap included. Pick Mobly if you exhibit year-round on an annual agreement and want Pulse sequences.
- Tendro vs Vendelux Pick Tendro for questions on each lead, a matched rep as owner, Salesforce sync. Pick Vendelux if free HubSpot scans with tags and notes are enough.
- Tendro vs Wave Connect Pick Tendro for a flat $499 per show with unlimited scans for the whole team. Pick Wave Connect if a show brings under 50 badges at its $10 list rate.
All six on one page: every Tendro comparison. For the wider field, ranked by booth fit: event lead capture alternatives.
Sources
Sources Checked 11 Oct 2026
- iCapture on the HubSpot Marketplace Essentials at $8,000 a year, "Unlimited Captures", pricing last updated 08/11/2025, leads synced as HubSpot Contacts
- Cvent iCapture page 130+ badge providers, capture methods, offline, qualification questions and routing rules, meetings via Calendly or HubSpot, the CRM names, the demo request, no price; icapture.com redirects here
- Cvent press release Cvent acquired iCapture and Jifflenow on 12 January 2024
- Cvent blog: API-first lead capture The organizer decides who gets badge data, for how long and which fields, and can turn access off
- Cvent pricing page iCapture listed as an add-on with no price
- Tendro pricing $499 per event, unlimited team members, volume rates, the desk trial
- Tendro HubSpot and Salesforce sync What lands on the Contact or the Lead, matched on email, mapped fields
Last call
Try it on your next show.
$499 per event. Every rep on the booth team.