UNIVERSAL EVENT LEAD CAPTUREREADS THE PRINT · WORKS OFFLINE

Feb 22-25, 2027 · Dallas, TX

Tendro lead retrieval free for Payments MAGnified 27

On us for your booth. Each rep scans badges and business cards on their own phone, and every lead lands in HubSpot, Salesforce or a spreadsheet.

Before the showWe set up your event and invite your reps. An optional 15-minute call connects your CRM. No card, no hardware.

From the team behind event software forMicrosoftGoogleNikePepsiCoL'OrealAllianzRoyal Bank of Scotland

§ 01 · On the floor

How does lead retrieval work at the booth?

Each rep photographs a badge or business card on their own phone. Tendro reads the printed name, title and company, then finds the work email.

In the appSample screens
  • Photograph the badge. Saved, email found.

    After the photo, a strip at the bottom of the camera reads: Jordan Ellis, Northwind Industrial Supply. Saved, email found.
  • The contact fills in. Email, phone, LinkedIn.

    Jordan Ellis's lead page: email, phone, LinkedIn, assigned to Dana Ruiz, and company details such as location, company size and industry
  • Tag it, say the note. Typed into Notes.

    The same lead tagged Hot, with a voice note transcribed into Notes

§ 02 · After the show

What does your team see after the show?

Every rep's scans land in one list on the web dashboard: tagged Hot, Warm or Cold, filled in, and assigned to an owner.

In the web dashboardSample data

One list for the whole booth. Tagged, filled in, owned.

The My Leads table: leads from Metalworks Expo 2026, each with a Hot, Warm or Cold score, company and job title

The contact, filled in. Email, phone, company.

Jordan Ellis's details: captured by Dana Ruiz on Oct 6, data verified, with email, phone, LinkedIn, the event, the assigned rep, company, job title, location and company size

The show, counted. Hot, warm and cold.

The dashboard's Tags by Event chart for the show: six Hot, six Warm, three Cold and one untagged lead

§ 03 · The show

What does MAG's lead retrieval cost at Payments MAGnified?

$345 for two QR-scanning licenses in MAG's 2026 guide, plus $150 per extra license. This show, Tendro is free for your whole team.

At a glance

Dates
February 22-25, 2027
Where
Hyatt Regency Dallas, Dallas, TX
Organizer
Merchant Advisory Group (MAG)
Exhibitors
Exhibiting is limited to MAG sponsors, a pool of about 120 payments companies selling to merchant payment teams.

Your booth

Booth
Annual sponsors get two pre-conference registration lists and one post-conference attendee list, and GES is the exhibit services company.
Show scanner
QR scanning sold by MAG
Worth knowing
Three MAG licenses come to $495 and four to $645 at 2026 prices; MAG's 2027 guide may differ. After this show, Tendro is $499 per event for the whole team, however many reps scan.

Sources: the organizer's exhibitor information.

§ 04 · The offer

What does Tendro cost?

Tendro is free for your Payments MAGnified 27 booth, on us: every rep, every scan. After it, $499 per event, unlimited team members.

This showFree, on us

Every rep on their own phone, unlimited scans, each lead sent to HubSpot, Salesforce or a spreadsheet.

After the show$499 per event

Unlimited team members, never per device. Volume rates from 10+ events.

Why freeJudge it on the floor

We cover this show so you can judge Tendro at a real booth. No card, nothing renews.

§ 05 · Setup

How do you get set up before Payments MAGnified 27?

Send the form below. We set up your event and invite your reps; an optional 15-minute call connects your CRM.

  1. Send the formTwo minutes. Requests by Feb 20 are set up before the show.
  2. We set up your eventYour workspace and the event, and an invite for every rep on your team.
  3. Connect your CRMOn an optional 15-minute call, or export a spreadsheet instead.
  4. Scan from Feb 22Every rep on their own phone, from the first badge. Scans save even with no signal.

Your accessFree

“Now every scan is in the CRM the same day.” Jay, CEO, Udext

§ 06 · Questions

What else should you know before the show?

Is Tendro the official lead capture app for Payments MAGnified 27?

No. Tendro is independent of the show's lead retrieval (QR scanning sold by MAG). We made it free for Payments MAGnified 27 exhibitors.

Do you need HubSpot or Salesforce?

No. Leads sync to HubSpot or Salesforce, or export from the dashboard as a spreadsheet. Every rep's scans land in one list.

Does Tendro scan business cards?

Yes. Point the same camera at a business card. OCR reads the printed card, enrichment fills in the rest, and it lands in your CRM like a badge scan.

Does it work if the hall WiFi drops?

Yes. Every scan saves to the phone first and uploads when signal returns, so a dead hall WiFi doesn't stop the booth.

Every show we cover is in the show guides.

Before the show

Every rep on their own phone, leads into your CRM.

Free for this show. The whole team, never per device.