UNIVERSAL EVENT LEAD CAPTUREREADS THE PRINT · WORKS OFFLINE
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Jan 7-10, 2027 · Los Angeles Convention Center, Los Angeles, CA

Tendro lead retrieval free for MLA Convention 2027

On us for your booth. Each rep scans badges and business cards on their own phone, and every lead lands in HubSpot, Salesforce or a spreadsheet.

Claim your accessBook a 15-min call

Before the showWe set up your event and invite your reps. An optional 15-minute call connects your CRM. No card, no hardware.

From the team behind event software forMicrosoftGoogleNikePepsiCoL'OrealAllianzRoyal Bank of Scotland

§ 01 · On the floor

How does lead retrieval work at the booth?

Each rep photographs a badge or business card on their own phone. Tendro reads the printed name, title and company, then finds the work email.

In the appSample screens

  • Photograph the badge. Saved, email found.

    After the photo, a strip at the bottom of the camera reads: Jordan Ellis, Northwind Industrial Supply. Saved, email found.

  • The contact fills in. Email, phone, LinkedIn.

    Jordan Ellis's lead page: email, phone, LinkedIn, assigned to Dana Ruiz, and company details such as location, company size and industry

  • Tag it, say the note. Typed into Notes.

    The same lead tagged Hot, with a voice note transcribed into Notes

§ 02 · After the show

What does your team see after the show?

Every rep's scans land in one list on the web dashboard: tagged Hot, Warm or Cold, filled in, and assigned to an owner.

In the web dashboardSample data

One list for the whole booth. Tagged, filled in, owned.

The My Leads table: leads from Metalworks Expo 2026, each with a Hot, Warm or Cold score, company and job title

The contact, filled in. Email, phone, company.

Jordan Ellis's details: captured by Dana Ruiz on Oct 6, data verified, with email, phone, LinkedIn, the event, the assigned rep, company, job title, location and company size

The show, counted. Hot, warm and cold.

The dashboard's Tags by Event chart for the show: six Hot, six Warm, three Cold and one untagged lead

§ 03 · The show

When is the MLA convention exhibit hall open?

January 8 and 9, 2027, from 9:00 a.m. to 6:00 p.m., and January 10 from 9:00 a.m. to 1:00 p.m.

At a glance

Dates
January 7-10, 2027 (exhibit hall January 8-10)
Where
Los Angeles Convention Center (Concourse Hall, Level 1), Los Angeles, CA
Organizer
Modern Language Association of America (MLA)
Exhibitors
About 45 exhibitors on the 2027 booth map so far, selling to language and literature scholars; the hall reserves a section for university presses.

Your booth

Booth
A Premiere booth is $2,250 for 2027 and includes five all-access badges with access to sessions; A booths are $1,950 with four badges and B booths $1,640 with three. Extra badges are $270, furniture is not included in the booth rental, and general space is assigned by a point system for applications paid by 15 June.
Worth knowing
Two full days and a Sunday morning, with three to five badges per booth depending on the booth type. Every exhibitor gets a page in the online program and app; what that page can't do is record who stopped by, so put capture on each badge holder's phone: free this show, then $499 per event.

Sources: the organizer's exhibitor information and show documents.

§ 04 · The offer

What does Tendro cost?

Tendro is free for your MLA Convention 2027 booth, on us: every rep, every scan. After it, $499 per event, unlimited team members.

This showFree, on us

Every rep on their own phone, unlimited scans, each lead sent to HubSpot, Salesforce or a spreadsheet.

After the show$499 per event

Unlimited team members, never per device. Volume rates from 10+ events.

Why freeJudge it on the floor

We cover this show so you can judge Tendro at a real booth. No card, nothing renews.

Claim your access

§ 05 · Setup

How do you get set up before MLA Convention 2027?

Send the form below. We set up your event and invite your reps; an optional 15-minute call connects your CRM.

  1. Send the formTwo minutes. Requests by Jan 5 are set up before the show.
  2. We set up your eventYour workspace and the event, and an invite for every rep on your team.
  3. Connect your CRMOn an optional 15-minute call, or export a spreadsheet instead.
  4. Scan from Jan 7Every rep on their own phone, from the first badge. Scans save even with no signal.

Your accessFree

“Now every scan is in the CRM the same day.” Jay, CEO, Udext

§ 06 · Questions

What else should you know before the show?

Is Tendro the official lead capture app for MLA Convention 2027?

No. Tendro is independent and runs on your reps' own phones. We made it free for MLA Convention 2027 exhibitors.

The MLA Convention 2027 organizers can also include it in their exhibitor offering, with onboarding and a show report for every booth.

Do you need HubSpot or Salesforce?

No. Leads sync to HubSpot or Salesforce, or export from the dashboard as a spreadsheet. Every rep's scans land in one list.

Does Tendro scan business cards?

Yes. Point the same camera at a business card. OCR reads the printed card, enrichment fills in the rest, and it lands in your CRM like a badge scan.

Does it work if the hall WiFi drops?

Yes. Every scan saves to the phone first and uploads when signal returns, so a dead hall WiFi doesn't stop the booth.

Every show we cover is in the show guides.

Before the show

Every rep on their own phone, leads into your CRM.

Claim your access

Free for this show. The whole team, never per device.